Play It Back: A Recap of our “Make the Most of Your Travel Protection” Webinar
You’ve got big business goals for 2025, and RentalGuardian has proven practices for you and your team to better market and sell your travel protection benefits! Two vacation rental experts, our own John Slaughter and Bluetent’s Robyn Scott, recently gathered to share the best ways in which property managers can promote their business and travel protection.
Did you miss out on the live session? Watch the episode on-demand!
Episode Highlights:
Making the most of your travel protection boils down to two main areas of strategy:
- Sales
- Marketing
These strategies should feed one another to bring in more travel insurance enrollments.
Upselling Your Protection Programs:
There are many ways in which you can better upsell your travel insurance offering, including:
- Elevating your booking page and auditing your website,
- Optimizing your software to enhance your current touchpoints,
- Developing better team training with the goal of telling a story,
- Utilizing third-party integrations for further reach, and
- Targeting initial travel insurance enrollment declines.
Better Strategizing Your Marketing:
Your business most likely already implements marketing as part of your overall business strategy. Now it’s about leveling up your existing marketing efforts through tactics like:
- Yearly audits where you assess your marketing strategy, industry trends where your business fits, web content, and competitors;
- Email scheduling for important timings within the booking cycle, including booking abandonment, pre-arrival, and post-departure, as well as booking anniversaries, off-season or long-term stays, and cancellations; and
- Mobile-friendly email optimization.
For Those Wanting More:
Ready to up your travel and damage protection? Email our team at Sales@rentalguardian.com, and let us enhance your bookings!
If you’re looking to learn more and meet our team, we encourage you to attend one of our FREE Rise & Shine The Breakfast Series events! To view our upcoming events, visit https://inhabit.com/rise-and-shine-vacation-breakfast-4418/.